The Power of Introverts

http://www.scientificamerican.com/article.cfm?id=the-power-of-introverts

By Gareth Cook | January 24, 2012

We live in a nation that values its extroverts – the outgoing, the lovers of crowds – but not the quiet types who change the world. She recently answered questions from Mind Matters editor Gareth Cook.

Cook: This may be a stupid question, but how do you define an introvert? How can somebody tell whether they are truly introverted or extroverted?

Cain: Not a stupid question at all! Introverts prefer quiet, minimally stimulating environments, while extroverts need higher levels of stimulation to feel their best. Stimulation comes in all forms – social stimulation, but also lights, noise, and so on. Introverts even salivate more than extroverts do if you place a drop of lemon juice on their tongues! So an introvert is more likely to enjoy a quiet glass of wine with a close friend than a loud, raucous party full of strangers.

It’s also important to understand that introversion is different from shyness. Shyness is the fear of negative judgment, while introversion is simply the preference for less stimulation. Shyness is inherently uncomfortable; introversion is not. The traits do overlap, though psychologists debate to what degree.

Cook: You argue that our culture has an extroversion bias. Can you explain what you mean?

Cain: In our society, the ideal self is bold, gregarious, and comfortable in the spotlight. We like to think that we value individuality, but mostly we admire the type of individual who’s comfortable “putting himself out there.” Our schools, workplaces, and religious institutions are designed for extroverts. Introverts are to extroverts what American women were to men in the 1950s -- second-class citizens with gigantic amounts of untapped talent.

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Cook: How does this cultural inclination affect introverts?

Cain: Many introverts feel there’s something wrong with them, and try to pass as extroverts. But whenever you try to pass as something you’re not, you lose a part of yourself along the way. You especially lose a sense of how to spend your time. Introverts are constantly going to parties and such when they’d really prefer to be home reading, studying, inventing, meditating, designing, thinking, cooking…or any number of other quiet and worthwhile activities.

According to the latest research, one third to one half of us are introverts – that’s one out of every two or three people you know. But you’d never guess that, right? That’s because introverts learn from an early age to act like pretend-extroverts.

Cook: Is this just a problem for introverts, or do you feel it hurts the country as a whole?

Cain: It’s never a good idea to organize society in a way that depletes the energy of half the population. We discovered this with women decades ago, and now it’s time to realize it with introverts.

This also leads to a lot of wrongheaded notions that affect introverts and extroverts alike. Here’s just one example: Most schools and workplaces now organize workers and students into groups, believing that creativity and productivity comes from a gregarious place. This is nonsense, of course. From Darwin to Picasso to Dr. Seuss, our greatest thinkers have often worked in solitude, and in my book I examine lots of research on the pitfalls of groupwork.

Cook: What are some of the other misconceptions about introverts and extroverts?

Cain: One big one is the notion that introverts can’t be good leaders. According to groundbreaking new research by Adam Grant, a management professor at Wharton, introverted leaders sometimes deliver better outcomes than extroverts do

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Cain: The most surprising and fascinating thing I learned is that there are “introverts” and “extroverts” throughout the animal kingdom – all the way down to the level of fruit flies! Evolutionary biologist David Sloan Wilson speculates that the two types evolved to use very different survival strategies.

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