Tuesday, November 29, 2011

Wal-Mart, Amazon.com push for more 'rage-free' packaging

A very good idea!


Nov. 29, 2011
By Roland Jones

Amazon.com and Wal-Mart are pushing more manufacturers to change their packaging to cut waste and ease shoppers’ “wrap rage” — the frustration felt when a product is difficult to open, Bloomberg News reports.

The nation’s largest online store and the world’s biggest retailer are asking large vendors like Procter & Gamble and headset maker Plantronics to do away with unnecessary and cumbersome packing materials, the report said.


Citing data from the Environmental Protection Agency, the story also notes that “as much as a third of all consumer trash sent to landfills is estimated to be packaging,” amounting to “more than 800 pounds of packaging waste each year per U.S. consumer.”

“The problem becomes especially acute during the holidays,” Bloomberg added, pointing to EPA data that shows from Thanksgiving to New Year’s Day, household waste in the U.S. increases by 25 percent.


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