Thursday, November 03, 2016

Radio Still Accounts for Almost Half of Music Listening

Oct. 31, 2016

While streaming music has certainly taken off over the last few years, radio continues to reign as the go-to music listening format and device for US consumers. According to October research, almost half of time spent listening to music happens on AM/FM radio, followed by owned music and then streaming platforms, like Pandora and Spotify.

In May 2016, Edison Research studied more than 8,500 US consumers ages 13 and older and how much time they spent listening to music.

Almost half (or 44%) of all time spent listening to music was spent on the AM/FM radio format, followed by listening to music participants had purchased (including CDs and digital music files) at 18%. Streaming accounted for 17% of music listening time.

Devicewise, AM/FM radio came on top again. More than 40% of music listening time was spent with traditional radio receivers. Meanwhile, 23% was spent with mobile devices and 16% with desktop and laptop PCs.


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