After nearly a century, Weekly Reader is absent from classroom

http://www.mcclatchydc.com/2012/10/03/170455/after-nearly-a-century-weekly.html

Posted on Wednesday, October 3, 2012
By Renee Schoof | McClatchy

The election of presidents, the invention of television, the exploration of space.

For nearly a century, the Weekly Reader explained it all to generations of elementary school readers, from the one-room schoolhouse to the tech-savvy classroom.

But last month, for the first time in 84 years, it disappeared, at least in the way that decades of loyal readers came to know it.

Scholastic, the children’s book and periodicals publisher, bought the venerable news weekly last year and folded some of its most popular features into its own longtime classroom offering, Scholastic News.

But Weekly Reader’s name will survive in co-branding with Scholastic – it’s been given a place of prominence on the cover of the magazine’s print edition – and in memory.

“When I told people I worked for Weekly Reader, people would sigh and say, ‘Oh, I love Weekly Reader,’” said Ira Wolfman, its senior vice president from 2004 to 2012. “It’s an American icon.”

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