Facebook has admitted hiring a PR firm to raise concerns about Google’s privacy practices. The campaign backfired though when an agent from the firm was caught trying to “help” a prominent blogger write a critical piece on one of Google’s services, according to The Daily Beast.
The PR firm is Burson-Marsteller. The blogger is Chris Soghoian. A Burson agent approached him to write a piece on Google’s Social Circle, a network of social connections that Google uses to deliver relevant search results. The Burson rep even offered to help write the piece and approached other news organizations, including USA Today, with similar offers.