Just as tobacco advertising causes teen smoking, exposure to alcohol ads causes teens to drink

https://www.eurekalert.org/pub_releases/2020-02/nyu-jat021920.php

News Release 24-Feb-2020
New York University

Exposure to alcohol advertising changes teens' attitudes about alcohol and can cause them to start drinking, finds a new analysis led by NYU School of Global Public Health and NYU Grossman School of Medicine.

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Advertising has long influenced how people purchase and consume goods. Youth are particularly vulnerable to the influence of advertising due to their potential for forming brand loyalties at an early age, limited skepticism, and high use of social media--where alcohol marketing is increasingly found.

Teen alcohol use is a major public health problem, with negative consequences ranging from injuries, including those from car crashes, to risky sexual behavior, to damage to the developing brain.

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tags: drug use, drug abuse