Wiped out: America's love of luxury toilet paper is destroying Canadian forests

I buy toilet paper made of 100% recycled paper.

https://www.theguardian.com/world/2019/mar/01/canada-boreal-forest-toilet-paper-us-climate-change-impact-report

We’re all becoming more aware about the damage single-use plastics and fast fashion has on the environment. Yet there is one product we all throw away every single day that, so far, has not been a major part of conversations about sustainability: toilet paper.
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But America’s heavy use of toilet paper – particularly the pillowy soft kind – is worsening climate change and taking “a dramatic and irreversible toll” on forests, especially the Canadian boreal forest, according to a new report by two major environmental groups, the Natural Resources Defense Council (NRDC) and Stand.earth.

The boreal forest covers almost 60% of Canada and is home to 600 indigenous communities. Its huge size means it can absorb large amounts of carbon dioxide from the atmosphere, the equivalent to the annual emissions of 24m cars each year.

The report found that major brands’ refusal to switch to sustainable materials in toilet paper is having a devastating impact on forests and climate. About 28m acres of Canadian boreal forest is cut down each year, an area the size of Pennsylvania. Virgin pulp, the key ingredient in toilet paper, accounted for 23% of Canada’s forest product exports.

Americans are particularly to blame for this crisis. They make up just over 4% of the world’s population, yet account for more than 20% of global tissue consumption. The average four-person household in the US uses over 100lb of toilet paper a year.

Major toilet paper brands have refused to use more sustainable materials, the report says, because Americans tend to more concerned than the rest of the world about ideal toilet paper texture in their homes, largely due to decades of marketing around toilet paper softness.

Previous reports into the environmental impact of toilet paper have found American desire for super-soft multi-ply toilet paper to be “worse than Hummers” for the environment.

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The authors offer a scorecard system to rate the brands that have the biggest environmental impact. It’s mostly the big brands of quilted paper that score badly, with Charmin Ultra Soft, Kirkland Signature and Angel Soft all receiving F grades because they contain little or no recycled material. Brands that use recycled paper, such as Seventh Generation and Natural Value, received an A grade.

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