As the media focused on breaking news and other significant developments in the story, bloggers took the "completely logical approach" of finding what specific details pet owners need and putting them all together, says Paul Grabowicz, director of the New Media Program at the University of California at Berkeley's Graduate School of Journalism.
•The Pet Connection , a longtime pet-care site, links to the
Food and Drug Administration' name=c1> SEARCHNews News Photos Images Web' name=c3> Food and Drug Administration's list of recalled foods, gives information on poisoning symptoms and provides live streaming text from FDA press conferences.
•Itchmo.com , named for a dog who loves to be scratched, went from a specialty site that founder Ben Huh of Bellevue, Wash., said got "about two visits a month" to a news source with 1.5 million visitors and a high enough profile that it has been banned in China.
•PetFoodTracker.com lists "the latest in head-exploding news."
•ThePetFoodList.com lists the foods that companies describe as safe for canine and feline consumption.
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