Hot chocolate tastes better in an orange cup

http://bodyodd.nbcnews.com/_news/2013/01/04/16353194-hot-chocolate-tastes-better-in-an-orange-cup?lite

By Tia Ghose, LiveScience
Jan. 1, 2013

Before snuggling up to a warm fire with a hot cup of cocoa this winter, you may want to take a second look at the cup holding the chocolate. The warm beverage may taste more flavorful in an orange cup or cream-colored cup, a new study suggests.

The results add to past work showing how factors that have nothing to do with food preparation can affect the taste of food.

"The color of the container where food and drink are served can enhance some attributes like taste and aroma," said study co-author Betina Piqueras-Fiszman, a researcher at the Universitat Politècnica de València in Spain and the University of Oxford in the United Kingdom, in a statement.

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