http://www.npr.org/2011/06/23/137370427/pottermore-a-reprieve-for-harry-potters-bereaved?sc=fb&cc=fp
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Today, after a waiting period expertly designed to generate a wild amount of buzz, J. K. Rowling announced via YouTube that the mysterious "Pottermore" will be an online experience designed to immerse the fans in Harry's world – you work your way through the series, adding your own identity to the universe, interacting with other fans and shaping the stories yourself. Rowling promised to reveal secrets about the universe that she's been "hoarding for years," and also threw in the tiny little no-big-deal bonus that the site will sell the series in long-awaited e-book form.
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