J.K. Rowling previews mysterious 'Pottermore' site

http://www.cnn.com/2011/TECH/web/06/17/pottermore.site.rowling/index.html

By Brandon Griggs, CNN
June 17, 2011 1:56 p.m. EDT

(CNN) -- Harry Potter fans, already an excitable bunch, are in a tizzy over a mysterious new website from series creator J.K. Rowling that hints at future Harry Potter-related content.
The site, Pottermore.com, launched Thursday with a single teaser page depicting two owls against a dark pink background and the words "Coming soon ..." above Rowling's signature.

Clicking either owl takes visitors to Rowling's YouTube channel, where a video screen counts down the days, hours, minutes and seconds until a Rowling "announcement" -- set for 7 a.m. ET Wednesday.

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Guesses range from an online game to a digital comic book to a virtual Harry Potter encyclopedia to a new promotional effort for the final movie in the franchise, "Harry Potter and the Deathly Hallows: Part 2," which hits theaters July 15.

What it probably doesn't mean, however, is a new Harry Potter book. A representative for Rowling told UK newspaper The Guardian on Thursday, "All we can say is that Pottermore is the name of J.K. Rowling's new project. It will be announced soon, and it is not a new book."

Andrew Sims of MuggleNet wrote on Thursday: "I saw a preview of Pottermore recently and can tell you that it is fantastic. I'd say more but I had to make an unbreakable vow concerning its secrecy."

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