https://www.eurekalert.org/news-releases/959243
News Release 20-Jul-2022
News from the Journal of Marketing
Peer-Reviewed Publication
American Marketing Association
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The study finds that drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending. Their studies also show that the effect of caffeine is stronger for “high hedonic” products such as scented candles, fragrances, décor items, and massagers and weaker for “low hedonic” products such as notebooks, kitchen utensils, and storage baskets.
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