Monday, July 27, 2009

Personal Values Color Understanding Of Sentences Within Milliseconds

Not very surprising. But worth studying because sometimes there are surprises.

ScienceDaily (July 28, 2009) — Moral-ethical and political beliefs colour the way people read opinion questions. This ‘colouring’ process takes place well before people become aware of their answers to such questions. This phenomenon was recently discovered through brain measurements conducted by researchers from the Max Planck Institute for Psycholinguistics and the universities of Amsterdam and Utrecht. The results of their research will be published in the scientific journal Psychological Science (available online July 27).

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