Friday, February 22, 2008

Good Ideas Distract Groups From Generating Great Ideas

I think cooperation is a great thing, but the following article indicates it might sometimes have negative effects.

http://www.sciencedaily.com/releases/2008/02/080220091419.htm

ScienceDaily (Feb. 21, 2008) — Good ideas can have drawbacks. When information is freely shared, good ideas can stunt innovation by distracting others from pursuing even better ideas, according to Indiana University cognitive scientist Robert Goldstone.
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In the "fully connected" group, everyone's work was completely accessible to everyone else -- much like a tight-knit family or small town. In the "locally connected" group, participants primarily were aware of what their neighbors, or the people on either side, were doing. In the "small world" group, participants also were primarily aware of what their neighbors were doing, but they also had a few distant connections that let them send or retrieve good ideas from outside of their neighborhood.

Goldstone found that the fully connected groups performed the best when solving simple problems. Small world groups, however, performed better on more difficult problems. For these problems, the truism "The more information, the better" is not valid.

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