Thursday, August 13, 2020

Independent search engines respect your privacy but give more visibility to misinformation


https://www.eurekalert.org/pub_releases/2020-08/uos-ise081320.php

 

 

News Release 13-Aug-2020
University of Sussex

 

 

Anti-vaccine websites, which could play a key role in promoting public hesitancy about a potential COVID vaccine, are far more likely to be found via independent search engines than through an internet giant like Google.

The study, led by researchers at Brighton and Sussex Medical School (BSMS), showed that independent search engines returned between 3 and 16 anti-vaccine websites in the first 30 results, while Google.com returned none.

Lead author Professor Pietro Ghezzi, RM Phillips Chair in Experimental Medicine at BSMS, said the study raises concerns that people who are being exposed to these websites are often people who have turned to alternative search engines because they are worried about use of their personal data by the internet giants. 


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"There are two main messages here. One is to the Internet giants, who are becoming more responsible in terms of avoiding misinformation, but need to build trust with users regarding privacy because of their use of personal data; and the other is to the alternative search engines, who could be responsible for spreading misinformation on vaccines, unless they become better in their role as information gatekeepers. This suggests that quality of the information provided, not just privacy, should be regulated."

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The study also found that some localised version of google (English-UK, Italian and Spanish) also return more anti-vaccine websites than the main, US English, Google.com.


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