Friday, December 25, 2015

Linguists discover the best word order for giving directions

http://www.eurekalert.org/pub_releases/2015-12/f-ldt120315.php

Public Release: 9-Dec-2015
Linguists discover the best word order for giving directions
Good directions start - literally -- with the most obvious
Frontiers

To give good directions, it is not enough to say the right things: saying them in the right order is also important, shows a study in Frontiers in Psychology. Sentences that start with a prominent landmark and end with the object of interest work better than sentences where this order is reversed. These results could have direct applications in the fields of artificial intelligence and human-computer interaction.

"Here we show for the first time that people are quicker to find a hard-to-see person in an image when the directions mention a prominent landmark first, as in 'Next to the horse is the man in red', rather than last, as in 'The man in red is next to the horse'," says Alasdair Clarke from the School of Psychology at the University of Aberdeen, the lead author of the study.

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"Listeners start processing the directions before they're finished, so it's good to give them a head start by pointing them towards something they can find quickly, such as a landmark. But if the target your listener is looking for is itself easy to see, then you should just start your directions with that," concludes co-author Micha Elsner, Assistant Professor at the Department of Linguistics, Ohio State University.

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