Alcohol ads linked to teen alcohol brand choices

http://www.eurekalert.org/pub_releases/2015-10/jhub-aal101615.php

Public Release: 20-Oct-2015
Alcohol ads linked to teen alcohol brand choices
The more youth are exposed to a brand's advertising on TV or in magazines, the more likely they are to consume that brand
Johns Hopkins University Bloomberg School of Public Health

Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on national television and 36 percent more likely to consume brands that advertise in national magazines compared to brands that don't advertise in these media.

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tags: influence