http://www.eurekalert.org/pub_releases/2015-09/w-lpp091415.php
Public Release: 14-Sep-2015
Larger-sized portions, packages and tableware lead to higher consumption of food and drink
Wiley
A new review has produced the most conclusive evidence to date that people consume more food or non-alcoholic drinks when offered larger sized portions or when they use larger items of tableware. The research, carried out by the University of Cambridge and published in the Cochrane Database of Systematic Reviews, suggests that eliminating larger-sized portions from the diet completely could reduce energy intake by up to 16% among UK adults or 29% among US adults.
Overeating increases the risks of heart disease, diabetes, and many cancers, which are among the leading causes of ill health and premature death. However, the extent to which this overconsumption might be attributed to 'overserving' of larger-sized portions of food and drink has not been known.
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