I have observed this when eating with friends, where someone will have a diet soda, and also a lot of fatty and/or sugary food.http://www.eurekalert.org/pub_releases/2015-09/uoia-dbd091015.php
A sad quirk of human nature is that when people take an action they see as good, they tend to slack off elsewhere. Like if they recycle, they are apt to consume more.
Public Release: 11-Sep-2015
Diet beverage drinkers compensate by eating unhealthy food, study finds
University of Illinois at Urbana-Champaign
Want fries with that diet soda? You aren't alone, and you may not be "saving" as many calories as you think by consuming diet drinks.
A new study that examined the dietary habits of more than 22,000 U.S. adults found that diet-beverage consumers may compensate for the absence of calories in their drinks by noshing on extra food that is loaded with sugar, sodium, fat and cholesterol.
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