Kashi to drop "All Natural" label from some products to settle lawsuit

http://www.cbsnews.com/news/kashi-to-drop-all-natural-label-from-some-products-to-settle-lawsuit/

May 9, 2014

Kellogg says it will stop using "All Natural" or "Nothing Artificial" labels on certain Kashi products as part of an agreement to settle a class-action lawsuit over its claims. The company will also pay $5 million to settle the suit.

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The suit had accused Kashi of misleading people by stamping the phrase "All Natural" or "Nothing Artificial" on products that contained a variety of synthetic and artificial ingredients.

Among the ingredients listed in the suit were pyridoxine hydrochloride, calcium pantothenate, hexane-processed soy ingredients, ascorbic acid, glycerin and sodium phosphate.

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The mounting legal challenges have prompted several companies to remove the word from packaging. PepsiCo Inc., for instance, changed its "Simply Natural" line of Frito-Lay line of chips to "Simply," even though the ingredients didn't change. Likewise, its "Natural Quaker Granola" was changed to "Simply Quaker Granola."

PepsiCo also agreed to remove the words "all natural" from its Naked juices to settle a lawsuit that noted the drinks contained artificial ingredients.

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