https://www.eurekalert.org/pub_releases/2020-10/nyu-kia102120.php
News Release 26-Oct-2020
Little-known but common form of product placement boosts children's exposure to unhealthy food, warrants stronger regulations
New York University
Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics.
Food and beverage companies spend $1.8 billion dollars a year marketing their products to young people. Although television advertising is a major source of food marketing, companies have dramatically increased online advertising in response to consumers' growing social media use.
"Kids already see several thousand food commercials on television every year, and adding these YouTube videos on top of it may make it even more difficult for parents and children to maintain a healthy diet," said Marie Bragg, assistant professor of public health nutrition at NYU School of Global Public Health and assistant professor in the Department of Population Health at NYU Langone. "We need a digital media environment that supports healthy eating instead of discouraging it."
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