Students with influence over peers reduce school bullying by 30 percent

http://www.eurekalert.org/pub_releases/2016-01/puww-swi010416.php

Public Release: 4-Jan-2016
Students with influence over peers reduce school bullying by 30 percent
Princeton University, Woodrow Wilson School of Public and International Affairs

Curbing school bullying has been a focal point for educators, administrators, policymakers and parents, but the answer may not lie within rules set by adults, according to new research led by Princeton University. Instead, the solution might actually be to have the students themselves, particularly those most connected to their peers, promote conflict resolution in school.

A team of researchers from Princeton, Rutgers University and Yale University engaged groups of influential students in 56 New Jersey middle schools to spread messages about the dangers of bullying and school conflict. Using messaging platforms such as Instagram, print posters and colorful wristbands, the selected students were encouraged to discuss in their own voices positive ways to handle conflict, using terms with which their peers could identify.

The research team wanted to test whether certain students, who they label "social referents" or social influencers, have an outsized influence over school climate or the social norms and behavioral patterns in their schools. Social referents are not necessarily the most popular kids school-wide, but rather students who demonstrate influence within their smaller peer group. All activities were designed to test whether, by making their anti-conflict stance well known, these social influencers could shape their peers' behaviors and social norms.

In the course of a year, the middle schools that employed social referents saw a 30 percent reduction in student conflict reports, the researchers report in the Proceedings of the National Academy of Sciences (PNAS). Critically, the greatest drop in conflict was observed among the teams with the highest proportion of social influencers, supporting the researchers' hypothesis that these students do exert an outsized influence over school climate.

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"The real innovation here is using student social networks to choose the peers ... which can lead to a less unorthodox group of student leaders," Paluck said. "When adults choose student leaders, they typically pick the 'good' kids. But the leaders we find through social network mapping are influential among students and are not all the ones who would be selected by adults. Some of the students we find are right smack in the center of student conflicts. But the point is, these are the students whose behavior gets noticed more."

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"We wanted to distinguish ourselves from other school campaigns by letting students lead the messaging efforts.

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After this yearlong effort, the authors found stark statistical differences between the schools that had participated versus those that hadn't. On average, schools participating in the program saw a 30 percent reduction in disciplinary reports. Because each conflict can take up to an hour to resolve, this reduction is equivalent to hundreds of saved hours.

"Our program shows that you don't need to use a blanket treatment to reduce bullying," Paluck said. "You can target specific people in a savvy way in order to spread the message. These people -- the social referents you should target -- get noticed more by their peers. Their behavior serves as a signal to what is normal and desirable in the community. And there are many ways to figure out who those people are and work with them to inspire positive change."