Monday, March 23, 2015

We're all losers to a gadget industry built on planned obsolescence

http://www.theguardian.com/sustainable-business/2015/mar/23/were-are-all-losers-to-gadget-industry-built-on-planned-obsolescence

Mar. 23, 2015
Rosie Spinks

It’s hard to deny that the smartphone has in part changed the world in favour of consumers. It helps us avoid expensive SMS costs thanks to online messaging apps, undercut taxi and hotel companies with the likes of Uber and Airbnb, and generally serves as a remote control to the sharing economy.

But when you shift the focus from what our devices help us access to how we access the devices themselves, the picture is less rosy.

Once we own a new device, we often can’t replace its batteries or take it to an independent repair shop for a simple fix. In fact, proprietary screws on Apple products often prevent us from opening Apple devices at all. It’s standard practice for companies to plan obsolescence into their products — including by introducing software upgrades that aren’t compatible with existing hardware (pdf) — and they simultaneously profit from the fact that the average laptop has a high likelihood of breaking within 3-4 years.

Equally, while the smartphone is a device that’s intended to be taken everywhere — the pub, the loo, on a run — it is fragile and desirable enough to be rendered useless with just a few drops of water or an opportunistic thief. All this leads collaborative economy expert Rachel Botsman to ask: why is it consumers who take on all the risk?

“It’s almost unbelievable that consumers haven’t stood up and said the planned obsolescence of the gadget industry is absolutely obscene and not serving them,” says Botsman. “But it’s because no one has yet cracked a subscription model to electronics that takes the responsibility away from the consumer and puts it on the company to provide better products.”

Consumers aren’t the only losers here, the environment is too. Due to a lack of clear economic incentives and methods, globally only 12% (pdf) of smartphone upgrades involve older devices being sold or traded for the new one. This means ecologically damaging devices end up languishing in drawers and eventually landfills.

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