Tuesday, July 08, 2014

Underage drinkers overexposed to magazine advertising for the brands they consume

Business wouldn't pay for these ads if they didn't think they would be effective.

http://www.eurekalert.org/pub_releases/2014-07/joso-udo063014.php

PUBLIC RELEASE DATE: 8-Jul-2014
Contact: Alicia Samuels
Journal of Studies on Alcohol and Drugs
Underage drinkers overexposed to magazine advertising for the brands they consume

PISCATAWAY, NJ – The brands of alcohol popular with underage drinkers also happen to be the ones heavily advertised in magazines that young people read, a new study finds.

The findings, reported in July's Journal of Studies on Alcohol and Drugs, add to evidence that alcohol ads can encourage kids to drink.

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