Fast Food Not the Major Cause of Rising Childhood Obesity Rates, Study Finds

http://www.sciencedaily.com/releases/2014/01/140115132750.htm

Jan. 15, 2014 — For several years, many have been quick to attribute rising fast-food consumption as the major factor causing rapid increases in childhood obesity. However a new study found that fast-food consumption is simply a byproduct of a much bigger problem: poor all-day-long dietary habits that originate in children's homes.

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The study's researchers found that children's consumption of fast food is only a small part of a much more pervasive dietary pattern that is fostered at an early age by children's parents and caregivers. The pattern includes few fruits and vegetables, relying instead on high amounts of processed food and sugar-sweetened beverages. These food choices also are reinforced in the meals students are offered at school.

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"The study presented strong evidence that the children's diet beyond fast- food consumption is more strongly linked to poor nutrition and obesity," said Jennifer Poti, doctoral candidate in UNC's Department of Nutrition and co-author of the study. "While reducing fast-food intake is important, the rest of a child's diet should not be overlooked."

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"Children who rely on fast foods may tend to have parents who do not have the means, desire or time to purchase or prepare healthy foods at home," Popkin said. "This is really what is driving children's obesity and what needs to be addressed in any solution."