https://www.theguardian.com/us-news/2021/may/27/santa-monica-purveyor-admits-mislabeling-meats
Erin McCormick
Thu 27 May 2021 09.24 EDT
The trendy “farm to door” meat purveyor Belcampo has admitted to misrepresenting the origin of meats sold at a store in Santa Monica, after an employee posted an Instagram video that charged the company’s products were not all they claimed to be.
The San Francisco Bay Area-born company is well known for its high-end butcher shops, where organic beef and other meats can sell for over $30 a pound. It’s website promises that its meat comes from vetted partner farms – “meat you can trust start to finish” – and says it tracks its animals “from birth to butchery to your plate”.
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In a statement to the Guardian, the company co-founder Anya Fernald described the issue as an “isolated incident at the Santa Monica Butcher Shop”.
Fernald said that individual Belcampo butcher shops have “a small degree of autonomy when it comes to sourcing products for their local customer base or when there are supply shortages on certain items.
“The preliminary results of our investigation show that unfortunately protocols both for sourcing and communicating product origin to customers were not being followed in our Santa Monica location. These errors made up a small percentage of total product,” she added.
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