https://www.eurekalert.org/pub_releases/2020-12/rpi-iii121420.php
News Release 14-Dec-2020
The presence of unavailable options also leads to poor choices
Rensselaer Polytechnic Institute
Especially during the holidays, online shopping can be overwhelming. Have you ever found yourself spending hours comparing nearly identical products, delving into details that don't actually matter to you? Have you ever finally reached a decision only to find that the product you want is out of stock? Unfortunately, if so, there is a good chance you did not end up making the best choice.
According to new research from behavioral economist Ian Chadd, an assistant professor at Rensselaer Polytechnic Institute, irrelevant information or unavailable options often cause people to make bad choices. When both elements are present, the probability of a poor decision is even greater.
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