https://www.eurekalert.org/pub_releases/2020-12/uoh-icg121620.php
News Release 16-Dec-2020
University of Houston
Companies worldwide are facing unprecedented challenges due to the COVID-19 pandemic, from modifying operations to keeping employees safe and informed. But not all businesses have followed the recommended safety protocols set by the Centers for Disease Control and Prevention. This mixed messaging could have a significant impact on employee trust, loyalty and overall commitment, according to a study led by the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management and Missouri State University's Hospitality Leadership Department.
The survey of 240 food, beverage and lodging employees examined the role emotions play in developing organizational trust amid a crisis. The results show mangers whose communications followed CDC guidelines made employees feel grateful, where communications that ignored CDC recommendations enhanced fear and anger toward the organization.
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