Public Release: 8-Dec-2016
Research explains why some presents are great to give but not to receive
Several years ago, Elanor Williams' parents gave her a large Himalayan salt block for Christmas, knowing how much she loved cooking and entertaining. Although she appreciated the gesture, she promptly returned it to the store and bought an "extremely boring" tea kettle that she uses every day.
While she loves her parents dearly, the Indiana University Kelley School of Business professor uses this example to highlight a common mistake many people will make this holiday season: thinking more about the moment they expect when giving a present than the many moments after ,when their recipients keep and use the gift.