Social eating leads to overeating, especially among men

https://www.eurekalert.org/pub_releases/2016-12/cfb-sel120516.php

Public Release: 6-Dec-2016
Social eating leads to overeating, especially among men
Cornell Food & Brand Lab

Gorging at a holiday meal or friend's BBQ might have more to do with your ego than the quality of the food -- especially if you're a man.

A new Cornell Food and Brand Lab study finds that men are at particular risk of overeating in social situations even when there is no incentive to do so. "Even if men aren't thinking about it, eating more than a friend tends to be understood as a demonstration of virility and strength," explains co-author Kevin Kniffin, PhD.

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"Focus on your friends and not the food," suggests lead author, Brian Wansink, PhD, Director of the Cornell Food and Brand Lab and author of Slim by Design. He notes that these findings have obvious implications-- from tailgates, to holidays, to all-you-can-eat night-- and concludes, "If you want to prove how macho you are, challenge your friend to a healthy arm wrestle instead of trying to out-eat him."