http://www.eurekalert.org/pub_releases/2015-06/uow-mum062215.php
Public Release: 22-Jun-2015
University of Washington
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Societal norms dictating that men should be masculine are powerful. And new University of Washington research finds that men who believe they fall short of those ideals might be prompted to reassert their masculinity in small but significant ways.
Published last week in Social Psychology, the research sought to understand how men respond when their masculinity is threatened, and looked at two specific strategies they might employ: playing up their manliness and rejecting feminine preferences.
The study found that male college students who were given falsely low results on a handgrip strength test exaggerated their height by three-quarters of an inch on average, reported having more romantic relationships, claimed to be more aggressive and athletic, and showed less interest in stereotypically feminine consumer products.
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Though the study focused exclusively on men, Cheryan noted that women also feel pressure to live up to gender ideals of femininity, such as being people-focused and nurturing. If women believe they are falling short of those expectations, Cheryan said, they might make choices with potentially negative consequences to demonstrate that they fit gender norms -- for example, avoiding classes in traditionally male fields such as science and technology.
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The findings might seem amusing, but other studies have found that men compensate for a lack of masculinity in ways that aren't as innocuous. Men with baby faces, for example, were more likely to have assertive and hostile personalities and commit crimes than their more chiseled counterparts. Men who were told they scored low on masculinity tests were more likely to act aggressively, harass women and belittle other men.
Additionally, unemployed men were more likely to instigate violence against women, and men who were not their household's primary breadwinner were less willing to share in housework duties.
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