Lower Buffet Prices Lead to Less Taste Satisfaction

http://foodpsychology.cornell.edu/OP/buffet_pricing

David Just, Ozge Sigirci and Brian Wansink (2014).

Does the price you pay at a buffet influence how much you like the food? Surprisingly, yes! In a new Cornell Food and Brand Lab study published in the Journal of Sensory Studies, researchers found that when charged more for an all-you-can-eat buffet diners rated the food higher than when charged less for the same food.

•••••