Wealthy, motivated by greed, are more likely to cheat, study finds

http://www.latimes.com/news/science/la-sci-0228-greed-20120228,0,5965885.story

By Eryn Brown, Los Angeles Times

February 27, 2012, 7:07 p.m.
The rich really are different from the rest of us, scientists have found — they are more apt to commit unethical acts because they are more motivated by greed.

People driving expensive cars were more likely than other motorists to cut off drivers and pedestrians at a four-way-stop intersection in the San Francisco Bay Area, UC Berkeley researchers observed. Those findings led to a series of experiments that revealed that people of higher socioeconomic status were also more likely to cheat to win a prize, take candy from children and say they would pocket extra change handed to them in error rather than give it back.

Because rich people have more financial resources, they're less dependent on social bonds for survival, the Berkeley researchers reported Monday in Proceedings of the National Academy of Sciences. As a result, their self-interest reigns and they have fewer qualms about breaking the rules.

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But before those in the so-called 99% start feeling ethically superior, consider this: Piff and his colleagues also discovered that anyone's ethical standards could be prone to slip if they suddenly won the lottery and joined the top 1%.

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In earlier studies, Piff documented that wealthy people were less likely to act generously than relatively impoverished people.

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But rather than vilify the wealthy, Piff said, he hopes his work leads to policies that help bridge the gap between the haves and have-nots.

Acts as simple as watching a movie about childhood poverty seem to encourage people of all classes to help others in need, he said.

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