Being Told Painting Is Fake Changes Brain's Response to Art

http://www.sciencedaily.com/releases/2011/12/111220202627.htm

ScienceDaily (Dec. 20, 2011) — Being told that a work of art is authentic or fake alters the brain's response to the visual content of artwork, Oxford University academics have found.

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When a participant was told that a work was genuine, it raised activity in the part of the brain that deals with rewarding events, such as tasting pleasant food or winning a gamble. Being told a work is not by the master triggered a complex set of responses in areas of the brain involved in planning new strategies. Participants reported that when viewing a supposed fake, they tried to work out why the experts regarded it not to be genuine.

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