Why Do Hopeful Consumers Make Healthier Choices Than Happy Ones?

http://www.sciencedaily.com/releases/2011/04/110419111439.htm

ScienceDaily (Apr. 20, 2011) — Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study in the Journal of Consumer Research. That's because when people feel hope, they're thinking about the future.


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