Sunday, February 03, 2013

The Super Bowl Ad That Coke And Pepsi Desperately Don’t Want You To See

You can see the video of the ad at the following link:

By Sy Mukherjee posted from ThinkProgress Health on Feb 1, 2013

This Sunday’s Super Bowl will be punctuated by dozens of ads featuring everything from adorable puppies to kids in Star Wars outfits. But one commercial you won’t see is a provocative ad by the carbonated beverage company SodaStream — an Israeli company that is no stranger to controversy — that takes on soda giants Coca Cola and Pepsi.

That’s because the ad has been pulled after pressure from the mammoth corporations led Super Bowl host CBS to take it down from its programming. Reportedly, Coke and Pepsi were upset with the commercials’ implied criticism of the soda industry’s use of plastic bottles and the subsequent harmful effects on the environment:


Americans throw away enough trash every year to cover the state of Texas — twice. And this isn’t the first time that beverage giants have found themselves in hot water over public health issues. Just last month, Coca Cola launched a deceptive new ad campaign attempting to mask the harmful effects of calorie-laden sodas on America’s obesity and diabetes epidemics.

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